client: The 5th Avenue Theatre
project: A Funny Thing...Forum Poster

The 5th Avenue assembled a Seattle "all-star" cast for this production, a fact worth highlighting. The licensed Broadway logo was dated and cartoony.

We decided to replace the illustrated characters on the logo with photos of our local cast members. After assistant art-directing the photo shoot and collage (photographer Steve Mauer), I incorporated the finished logo into a variety of printed materials.